Brand Story

At Amaré, we believe in the natural power of crystals, the elegance of pearls, and the beauty of meaningful design. Inspired by the Latin word for “to love,” Amaré is a reminder to embrace self-love, empowerment, and individuality.

Each piece of jewelry is thoughtfully crafted to blend the energy of natural crystals with the timeless sophistication of pearls, creating designs that are both modern and deeply personal. We carefully select every stone and pearl, ensuring they carry their unique energy to support and inspire you.

Our jewelry is more than an accessory—it is a daily companion, a symbol of your strength, confidence, and the courage to pursue your dreams.

We’re an international team based in Shanghai, Tokyo, and Aarhus, bringing together diverse perspectives and creativity. Sustainability is at the heart of what we do. We use eco-friendly packaging and, with the support of Shopify Planet, offset the carbon footprint of every delivery we make. Every order is lovingly hand-packed by our team to make sure it arrives with care and positive energy.

Welcome to Amaré—where natural energy, empowerment, and timeless style come together.

Crystal and pearl beads